Tableau Storytelling with Geographical Maps and Hierarchies

Description:

Designed a compelling Tableau dashboard showcasing geographical and segment-based purchase trends using storytelling techniques, hierarchies, and interactive maps. This project emphasizes advanced visualization techniques to provide actionable insights into regional and customer segmentation, enhancing strategic decision-making.

Link to Tableau:

https://public.tableau.com/app/profile/juan.p.giraldo.ramirez/viz/StorytellingGeographicalMapsandHierarchies_17359083265490/PurchasesperSegmentofCalc